When you analyze competitors website, you need to ensure that you are prepared to properly do the job. Competitor Websites, if we are correct, can give you all the information you can use to increase traffic and popularity of your site. You can use these sites to analyze your own market. If a site gets a lot of hits it had to do the right thing. How to format it and what you can do to reflect the good and filter out the bad check out where it's ranked, what keywords to use. Must also be borne in mind in the heart of copyright law, copyright infringement is not good for you, your website or your blood pressure.
Identify leaders.
You need to start the main participants--a good place to do this is the Yahoo directory. It is not as comprehensive as it once was, but it is good if you are looking for key players. You may want to print out the list and take a look. Look for the big companies, as well as innovative methods and products. Besides using this test as an attempt to identify niche markets, the main participants did not identify and use. If you can find new niche markets you're basically in terms of traffic.
Also, consider Yahoo directory is where you hope to find big players, set out as it may be, becomes an important place. These small associations are important if you want to get more and more traffic and to conquer a niche or category. Trying to find all the places, the big dog out and start there. It's all about who you know in this matter so big is better. You can't be ready to play a big dog, but the only way to get there is to sit down and give it a shot.
500 media matrix can tell you which companies ' Web sites get the most traffic, and you can use the Alexa traffic, learn about the. Alexa ranking is location, you go and tell you whether in the top 100, 1000 years ago, top 10000 and so on each of his Majesty a free plug-in for your browser. This gives you a rough idea of where are your competitors in the pecking order.
Leaders for consideration.
The next step is to look carefully at the top 5 or 10 competitors. Many can learn to look at a competitor's Web site, to analyze them. These are the things you should look for.
1. make sure you see what products or services they offer, and note any different from your own product. You can fill the gap.
2. think of the look, feel, and site features.
3. see what's advertising campaign and they are running.
4. look at their strengths and weaknesses, from the customer's point of view.
5. see if you can figure out their strategy.
When you're faced with when a publicly traded company, you often learn from their SEC filing data for more information. Write down the name of their key players, then look for any interviews and statements they may have made on their website.
Look for strengths, vulnerabilities and gaps.
Now, summarize what you have found into a few sentences each competitor, highlighting the strengths and weaknesses of each person's information. Will be necessary to deal with their products-- a note of these strategies depend on the advantages of your own Web site. If you are small then you need more to exploit their weaknesses.
This study, you can create a marketing plan. Be sure to include how you intend to compete, and what steps do you think you need to get your website to the top. Once you're done analyzing your competitors, you need to consider whether it is best not to participate in the competition and find an unsaturated market.
Don't leave the fear of premature, but – make sure you know what you're into, before you start, and not make the big companies scare you. Remember, you can move faster than them! All you have to do is to provide your customers something they can't find elsewhere.
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