New Google AdWords Innovations Coming in 2016 In its performance Summit presentations, Google announced a series of AdWords, and mobile-related aspects. Expanded text ads are due later this year and the key changes is the title of two to 30 characters, a synthesis of the 80 character description lines, and for the final URL the better Setup. All of this is designed to work across a desktop, tablet computers and smart phones. Another aspect of a, it will soon set a personal bid adjustments as smart phones, tablet computers, and desktop capabilities. Another statement, including a new local search advertising across Google and Google maps. Ads with location Extensions appears when users search for topics from their position in the search string. The ad, the extension automatically target. Google will continue experimenting with ways to customize ads on the Google map. Local business aims to encourage further investigation of the page on the map of the store pages, such as special trial offers and inventory with a new look. Interesting statistic is that Google's AdWords storage access, said advertisers measuring more than 1 billion of global storage access. Here is the full announcement. Analysis of advertising and innovative mobile world first See here a complete presentation If the new ad format takes up more vertical space, wouldn't the organic results be pushed downward on the page? Also, if the new ads are bigger, wouldn't they be likely to get more clicks?   For More Information About GOOGLE ADWORD Click Here