The world has changed a lot in SEO.However, certain basic principles remain the same. For example, the keyword with the sole intent of improving organic rankings no longer works, but keywords are still essential. Beyond the SEO juice, keyword reveals more users and they are struggling.
So many SEO techniques, it is almost impossible to determine which to stick, you can safely ignore.
B2B and B2C marketers want more search result because they carry 8.5 x higher chance of lead than outbound.
Brian Dean shows additional 200 Google ranking factors for the time, he's doing well. The post became very popular, generating thousands of new leads from organic search, Brian.
This article is impossible as Brian's depth. Instead, I want to tell you what you need to know now 10 of the most important SEO techniques.
If you focus on these individual technologies, you will certainly push for more organic traffic to your blog and improve your search rankings, without endangering the Google penalty.
Let's get to work:
1. remove anything that slows down your site. Page speed is a key factor in search engine optimization. In the past, you can load a very slow Web site. I remember about 5 minutes before on a popular news site is a fully loaded wait time.
I'm sure you can understand.
It never was a good experience, but it is the kiss of death on today's market. Slow pages to stop people from buying your products. Strange loop data show that 1-second delay in page load times can have a conversion loss of 7%. In the eyes of potential buyers, and the slow site is not a trustworthy site. Period.
Speed is of the essence of the Web page to the user and Google. The publication, "people give up 40% for more than 3 seconds to load Web sites. "
Enterprises become more aware of targeted leads, increase revenue opportunities through search engine optimization, is the huge demand for speed. On April 9, 2010, Google included site speed as one of the most important ranking factors.
This means that if your pages are slow you're fighting a losing battle at the top of the organic listing, regardless of quality of your content or your Web site design.
Google's internal research has shown that when a page is slow to load, visitors spent less time there. The other hand, faster loading of pages to reduce operating costs and improve user experience, among other benefits. Get rid of slow down non-essential elements of your Web site. If you are a WordPress user, consider deactivating plugins you may have installed and started, but don't really need. And on this basis, organize your sidebar, where only basic widget. To learn how to better search engine by improving the speed of your pages, see the following resource pages
2. Link to other websites with relevant content.
Linking out to other blogs is critical to growth, says Brian Clark, founder of Copyblogger Media.
To most people, linking out to relevant and authoritative content pages are bad because it takes people off your page. But, I don’t think so. According to Rand Fishkin, founder of Moz, Linking out sends trackable traffic, it makes your site a more valuable and scalable resource.
If you’ve been reading my blogs, you’ll notice that linking out to other sites is my custom. Whenever I write a new post, I reference other trustworthy sites, where appropriate.
A lot has changed in the SEO world. However, certain fundamental principles remain unchanged.
For example, targeting keywords with the sole intent of improving organic rankings longer works, but keywords are still essential.
Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with.
With so many SEO techniques, it’s become almost impossible to determine which ones to stick to and which you can safely ignore.
Both B2B and B2C marketers want more search leads because they carry an 8.5X higher chance of conversion than an outbound lead.
Brian Dean did a fabulous job when he created a post showcasing 200 Google ranking factors. The post went on to become very popular, generating thousands of new leads, from organic search, for Brian. This article may not be as in-depth as Brian’s. Instead, I want to show you the 10 most important SEO tips that you need to know right now.
If you focus on these techniques alone, you’ll definitely drive more organic traffic to your blog and improve your search rankings, without risking a Google penalty.
Let’s get started:
1. Remove anything that slows down your site. Page speed is a critical factor in SEO.
In the past, you could get away with a slow-loading site. I can recall a time when I had to wait for about 5 minutes before a popular news site fully loaded.
I’m sure you can relate to that.
That’s never a good experience, but it’s the kiss of death in today’s marketplace. A slow page can discourage people from buying your product.
Data from Strange Loop shows that a 1-second delay in page load time can yield a 7% loss in conversions.
In the mind of potential buyers, a slow site is an untrustworthy site. Period. Page speed is vital, both to users and to Google. According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.”
As businesses become more aware of the opportunities to generate targeted leads and increase revenue through search engine optimization, there is a huge demand for speed.
On April 9, 2010, Google included site speed as one of the all-important ranking factors. This means that if your pages are slow, you’re fighting a losing battle for top organic listings, regardless of the quality of your content or your professional website design.
According to Google’s internal studies, when a page loads slowly, visitors spend less time there. On the other hand, faster loading pages reduce operating costs and improve user experience, among other benefits.
Get rid of non-essential elements that slow down your site. If you’re a WordPress user, consider deactivating plugins you may have installed and activated but don’t actually need. Also, declutter your sidebar and put only essential widgets there.
2. Link to other websites with relevant content.
Linking out to other blogs is critical to growth, says Brian Clark, founder of Copyblogger Media.
To most people, linking out to relevant and authoritative content pages are bad because it takes people off your page. But, I don’t think so. According to Rand Fishkin, founder of Moz,
Linking out sends trackable traffic, it makes your site a more valuable and scalable resource. If you’ve been reading my blogs, you’ll notice that linking out to other sites is my custom. Whenever I write a new post, I reference other trustworthy sites, where appropriate.
You can’t expect to get from others if you’re unwilling to give first. For example, if you’re looking to get inbound links from authoritative blogs, one of the easiest ways to do that is to show your willingness to link out to those blogs from your own content.
Of course, you should only link out to content pages that offer tremendous value. It’s a good SEO practice.
More important, you can notify an influencer when you link out to them, and, if your post is valuable, they can link back to you, share the post or even email it to their huge email subscriber list.
3. write for humans first and search engines second.
Recently, I noticed that a growing number of blogs and content creators can be traced back to the old method of SEO. If this is you, it is time to change your mind. Many people still don't use long tail keywords, instead of trying to manipulate search engines.
This is the wrong approach.
Instead, users who write content, some eyes and a credit card to buy your product. Search spiders just scripts they do not buy the product. The blog is my #1 site, with readers at this time. No wonder Brian · Clark is such a successful content marketing. He even put themselves into millions of dollars in digital marketing companies.
It's all because of a marketing is passionate about people like you. That's what drives me, too – maybe you, too. So, what does it mean to write for users first, before search engines?
Well, it’s simple.
Forget that Google exists when you’re writing. Instead, create content that will help someone. This is known as SEO copywriting.
Funny enough, when you put users first, you’ll actually write helpful content that search engines will reward because search engines follow users. It’s not the other way round.
4. Encourage other trustworthy sites to link to you.
To a large extent, inbound links are still the lifeblood of search rankings.
When you combine to do tracking and do not follow links, you get a natural link profile, even if Google will reward.
Content marketing is all about creating shared value content and creating the needs of the people and the urgent need to contact you.
Do you know why so many blogs are linked to my posts quicksprout.com and neilpatel.com?
The main determinant of my success is that I put in a lot of time, money and resources to create a single post or other content.
What time do you want to create, "complete guidance to build your personal brand"?
When you’re at the forefront of your industry, creating useful content and linking out to authoritative blogs, you’ll find that more people will link to you naturally.
5. There is a network analysis of the place to start.
After determining your search engine optimization goal clearly, you need software to track what work, what is not.
Google analytics, Google search engine, and other, private network analysis software solutions can help you track your success.
This tool crazy egg also shows the visitor clicks on your site, and how they leave your site.
You should have these network analysis places, even when you send the first visitor to your site or landing page.
7. Use readable and meaningful URLs. If the user can not read or understand your website, then the search engine may be confused. Here is my website: Figure 4 Sure, the URL above is long, but it's easy to understand, for users and search engines. No figures or characters, other than words and dashes. Away from this website: Https://www.entrepreneur.com/article/272531 Keep in mind that the search engine follows the search user. Brian Clark once said, Google robot like a baby, who needs cramming regularly. He's right. Even in this age of search and evolution, including rank braid, the search spider is still a program, not a human. You need to guide them. If I was a new website structure, I might be in the Brian Dean's structural model. He guarantees that only the 2-4 text is contained in any URL. This allows the site to be memorable to users, search for friendly and easy types. Copyblogger do the same thing: Figure 8 You can learn more about optimizing your URL page from this chart:
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